Download Marketing pdf for SBI-PO & Clerk Examination
Guys i am uploading two pdf file and these are about marketing concepts. If you are preparing for your SBI- Clerk or PO exam then there will be computer involved with some marketing concepts. This pdf covers all concept of marketing and its my guarantee that if you will study this whole pdf completely then you will be able to solve 95 % questions so Download the pdfs from the given below links.
Sample questions in the pdf for marketing--
What is Marketed?
Marketing people market 10 types of
entities. They are:
Goods: Physical goods that
may be manufactured, produced in farms or mined. These account for
the bulk of the marketing efforts in
most of the countries.
Services: These are
intangible products that involve performing some service for the customers.
This may be service performed on the
customer, like a haircut, on customer’s possessions, like
servicing of car, or for the customer,
like screening of a movie. Services account the maximum
marketing effort after products in
most of the countries. In many developed countries the volume of
services has exceeded that of goods.
Events: Time based shows
such as new year celebration, or a sporting event.
Experiences: Experiences which
results from a combination of products and services. The customer
is interested in the total experience
such as an organized holiday tour package rather than the
individual products and services
included in the package.
Persons: Like marketing of a
celebrity or of a candidate in a public election.
Places: Like cities, state,
nations, for purposes such as attracting tourists and investment.
Properties: This could be
physical properties like real estate or intangible rights in properties.
Organizations: This basically
refers to building positive image of organizations, such as companies,
universities, and charitable
organizations.
Information: Books are the
traditional means of selling information, but there are many other type
of information marketed. For example
market intelligence, economic analysis and mailing lists.
Ideas: Every market
offering includes a basic idea. In addition ideas may be marketed by
themselves.
For examples, some religious bodies
try to promote their ideas of what constitutes the right behavior.
Company Orientations to the
Marketplace
What philosophy should guide a company
marketing and selling efforts? What relative weights
should be given to the interests of
the organization, the customers, and society? These interest
often clash, however, an organization’s
marketing and selling activities should be carried out under
a well-thought-out philosophy of
efficiency, effectiveness, and socially responsibility. Five orientations
(philosophical concepts to the
marketplace have guided and continue to guide organizational
activities:
1. The Production Concept
2. The Product Concept
3. The Selling Concept
4. The Marketing Concept
5. The Societal Marketing Concept
For more download the pdf files--
Download Marketing pdf for SBI-PO and Clerk Part 1-
Download Marketing pdf for SBI-PO and Clerk Part 2-
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Banking Marketing
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SBI Marketing Concepts
Marketing for Banking ~ IBPS and SBI exams
By Deepak Tomar →
